February 12-13, 2019

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Using UX Research to Augment Innovation

Room 1 | 3:15-3:45 | Wednesday, February 13, 2019

Open innovation is the latest strategy of any company, whether they are in service, product or process. Empathy to the customer is the only formula in the open innovation journey. This session will present an interesting case study from DoWell to showcase how market research techniques are used in the open innovation process.

Circles of different profiles of people outside your organization are to be formed from users and non-users of your products or services for testing each sprint in open innovation. Storytelling, ethnography, depth interviews, focus groups, shop-alongs, co-creation workshops, product testing and other methodologies can be used for testing sprints in different stages.

This case study explains how these methodologies are used in an open innovation journey.

Presentation type:

  • Case Study Presentation


  1. What is open innovation?
  2. How to engage users and non-users in the open innovation process.
  3. How to use market research techniques in open innovation.


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