February 12-13, 2019
Open innovation is the latest strategy of any company, whether they are in service, product or process. Empathy to the customer is the only formula in the open innovation journey. This session will present an interesting case study from DoWell to showcase how market research techniques are used in the open innovation process.
Circles of different profiles of people outside your organization are to be formed from users and non-users of your products or services for testing each sprint in open innovation. Storytelling, ethnography, depth interviews, focus groups, shop-alongs, co-creation workshops, product testing and other methodologies can be used for testing sprints in different stages.
This case study explains how these methodologies are used in an open innovation journey.
Learn how AI reveals the hidden loyalty drivers in your text feedback: Turn a simple two-question NPS survey into an insights goldmine. Analyze text responses faster, cheaper and more efficiently by leveraging [...]
Wednesday | 10:45-11:15 | Room 3
Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this [...]
Wednesday | 9:15-9:45 | Room 3
We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response [...]
Wednesday | 11:30-12:00 | Room 3