February 12-13, 2019
Open innovation is the latest strategy of any company, whether they are in service, product or process. Empathy to the customer is the only formula in the open innovation journey. This session will present an interesting case study from DoWell to showcase how market research techniques are used in the open innovation process.
Circles of different profiles of people outside your organization are to be formed from users and non-users of your products or services for testing each sprint in open innovation. Storytelling, ethnography, depth interviews, focus groups, shop-alongs, co-creation workshops, product testing and other methodologies can be used for testing sprints in different stages.
This case study explains how these methodologies are used in an open innovation journey.
Whether it’s while commuting on a train, listening in the car, walking to the office or folding laundry, chances are when you see someone plugged in they are listening to [...]
Wednesday | 4:00-4:30 | Room 4
The presentation starts by giving the context in the trade for Nespresso at the beginning of 2018 and the challenges it identifies. It then goes through the different approaches taken [...]
Wednesday | 9:15-9:45 | Room 4
Does creative effectiveness really matter? In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter? Resoundingly – YES! This seminar [...]
Tuesday | 10:00-10:30 | Room 3