February 12-13, 2019
We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case study will cover how the research organization approached the transition, challenges identified and overcome and a practical guide for how others can learn from their experiment.
Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]
Wednesday | 9:15-9:45 | Room 2
In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral [...]
Tuesday | 4:15-4:45 | Room 3