February 12-13, 2019

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Transforming Insight at Sport England

Room 4 | 8:30-9:00 | Wednesday, February 13, 2019

Join this session to hear a conversation with Lisa O’Keefe, insight director, discussing her priorities and experiences at Sport England together with James Wycherley, CEO of the Insight Management Academy.


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Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

Insights-driven businesses will take $1.2 trillion in revenue per year by 2020. Why should you care? Because these insights-driven businesses are coming after your customers and your top line. The [...]


Wednesday | 3:15-3:45 | Room 4

A More Effective Way to Spend Your Advertising Dollars

Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]


Tuesday | 5:00-5:30 | Room 2

How GSK Consumer Healthcare Put the Consumer into R&D

Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and [...]


Wednesday | 1:30-2:00 | Room 4