February 12-13, 2019
Join this session to hear a conversation with Lisa O’Keefe, insight director, discussing her priorities and experiences at Sport England together with James Wycherley, CEO of the Insight Management Academy.
Insights-driven businesses will take $1.2 trillion in revenue per year by 2020. Why should you care? Because these insights-driven businesses are coming after your customers and your top line. The [...]
Wednesday | 3:15-3:45 | Room 4
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]
Tuesday | 5:00-5:30 | Room 2
Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and [...]
Wednesday | 1:30-2:00 | Room 4