February 12-13, 2019
To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer or data provider needs to focus on the keystone that leads to a quality outcome: the individuals who are providing the survey responses. Pete Cape, director of global knowledge at Dynata, explains the Dynata approach to The Quality Imperative as redefining quality, being able to measure it and holding ourselves accountable. Learn how to obtain legitimate representation, why scale and breadth matter from the very start of the research process and why we need to think in terms of value, not just cost.
Agile organizations are very much action-driven. They empower teams to rapidly learn and make fast decisions in order to create value for all stakeholders. The pressure on market researchers within agile [...]
Tuesday | 9:15-9:45 | Room 2