February 12-13, 2019
To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer or data provider needs to focus on the keystone that leads to a quality outcome: the individuals who are providing the survey responses. Pete Cape, director of global knowledge at Dynata, explains the Dynata approach to The Quality Imperative as redefining quality, being able to measure it and holding ourselves accountable. Learn how to obtain legitimate representation, why scale and breadth matter from the very start of the research process and why we need to think in terms of value, not just cost.
Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]
Tuesday | 9:15-9:45 | Room 4