London

February 12-13, 2019

London
Register Now Convince the Boss

The Quality Imperative: Reliable Data Starts at the Source

Room 3 | 3:15-3:45 | Wednesday, February 13, 2019

To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer or data provider needs to focus on the keystone that leads to a quality outcome: the individuals who are providing the survey responses. Pete Cape, director of global knowledge at Dynata, explains the Dynata approach to The Quality Imperative as redefining quality, being able to measure it and holding ourselves accountable. Learn how to obtain legitimate representation, why scale and breadth matter from the very start of the research process and why we need to think in terms of value, not just cost.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Ethics or privacy

Takeaways:

  1. How to obtain legitimate representation.
  2. Why scale and breadth matter from the very start of the research process.
  3. Why we need to think in terms of value, not just cost.

Speakers:

More sessions

See all sessions

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

Details

Tuesday | 3:30-4:00 | Room 3

Using UX Research to Augment Innovation

Open innovation is the latest strategy of any company, whether they are in service, product or process. Empathy to the customer is the only formula in the open innovation journey. [...]

Details

Wednesday | 3:15-3:45 | Room 1

From the Weeds to the Stars: How and Why to Think About Bigger Problems

Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]

Details

Tuesday | 9:15-9:45 | Room 4