London

February 12-13, 2019

London
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The Quality Imperative: Reliable Data Starts at the Source

Room 3 | 3:15-3:45 | Wednesday, February 13, 2019

To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer or data provider needs to focus on the keystone that leads to a quality outcome: the individuals who are providing the survey responses. Pete Cape, director of global knowledge at Dynata, explains the Dynata approach to The Quality Imperative as redefining quality, being able to measure it and holding ourselves accountable. Learn how to obtain legitimate representation, why scale and breadth matter from the very start of the research process and why we need to think in terms of value, not just cost.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Ethics or privacy

Takeaways:

  1. How to obtain legitimate representation.
  2. Why scale and breadth matter from the very start of the research process.
  3. Why we need to think in terms of value, not just cost.

Speakers:

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