February 12-13, 2019
With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little more about what makes consumers stay put and binge watch.
Through RealityMine’s Reality Meter technology and ProdegeMR’s robust global panel, we were able to passively monitor respondents and learn about consumers’ media habits in real-time. This information, coupled with enriched user data, provides tangible information which any media provider would find valuable.
Access to this behavioral data can help a researcher understand content popularity, type of device used and time spent engaged with the content, as well as identify differences across audiences and markets. Stakeholders can access this data in real-time and quickly make decisions with regard to the creative, media spend and promotional efforts. While passive metering is a relatively new technology, we think this tool – when deployed across a high-quality panel of engaged respondents – provides the richness and depth of the insights needed to successfully execute a wide range of research projects, from digital media consumption to path-to-purchase, from customer loyalty to marketing effectiveness.
Whether it’s while commuting on a train, listening in the car, walking to the office or folding laundry, chances are when you see someone plugged in they are listening to [...]
Wednesday | 4:00-4:30 | Room 4