London

February 12-13, 2019

London
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The Power of Real-Time Behavioral Data in the Video-on-Demand Era

Room 2 | 10:00-10:30 | Tuesday, February 12, 2019

With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little more about what makes consumers stay put and binge watch.

Through RealityMine’s Reality Meter technology and ProdegeMR’s robust global panel, we were able to passively monitor respondents and learn about consumers’ media habits in real-time. This information, coupled with enriched user data, provides tangible information which any media provider would find valuable.

Access to this behavioral data can help a researcher understand content popularity, type of device used and time spent engaged with the content, as well as identify differences across audiences and markets. Stakeholders can access this data in real-time and quickly make decisions with regard to the creative, media spend and promotional efforts. While passive metering is a relatively new technology, we think this tool – when deployed across a high-quality panel of engaged respondents – provides the richness and depth of the insights needed to successfully execute a wide range of research projects, from digital media consumption to path-to-purchase, from customer loyalty to marketing effectiveness.

Takeaways:

  1. Researchers can now utilize a new technology (passive metering) in place of or as a supplement to traditional methods of data collection.
  2. Utilizing a responsive and engaged sample source able to share passive behavioral information, combined with survey data explaining the “why” behind these behaviors, provides researchers with a well-rounded understanding of their audience and more actionable insights.

Speakers:

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