February 12-13, 2019
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will change insight communication for good.
*This session is provided by ESOMAR.
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]
Wednesday | 1:30-2:00 | Room 2
AI-based modeling increases confidence in sales volume forecasts built on research samples of a couple hundred consumers. This case study shows how the Market Shaker AI volumetric model unlocked the [...]
Tuesday | 11:30-12:00 | Room 3