London

February 12-13, 2019

London
Register Now Convince the Boss

The Future of Brewing

Room 1 | 1:30-2:00 | Wednesday, February 13, 2019

Change is coming… Or is it already here?
The world is changing at an ever faster pace.
Long-established businesses and categories fall by the wayside.
Peoples’ values and behaviors are changing.
How to stay relevant when the world that you belong to is changing.

Managing change
Look at the trends (past and future) – declining usage and relevance are key challenges that have to be faced into.
What needs to be true to survive?

Understanding the speed of change
Millennials vs. Baby Boomers – keeping the balance of focus right as the change comes through.
Meet the needs of the Greys.
Can we protect the traditional (prolong /reinvent)?

What’s next
Where can we test and learn?
What does the future look like for the drinks Industry: Getting the offer right for the occasion (products and NPD, perfect serve – creating the drinks experience, food and beer matching opportunities).

So what does the future really look like? No one knows. It’s constantly evolving.
To survive, we must evolve too.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Data integration/big data
  • Storytelling/data interpretation
  • Global/international research
  • Hybrid/mixed methods (qualitative, quant, mobile, SM)

Takeaways:

  1. Look past today: Using hybrid data allows you to prepare for the future.
  2. Be ready for a challenge: Taking people on the journey is key, data gives you authority to challenge.
  3. Be prepared to test and learn: The future is constantly changing and solutions need to be flexible.

Speakers:

More sessions

See all sessions

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

Details

Tuesday | 3:30-4:00 | Room 3

Robots to the Rescue: Decoding the Real Voice of the Customer Using Leading-edge AI

As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]

Details

Wednesday | 2:15-2:45 | Room 4

How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]

Details

Tuesday | 1:30-2:00 | Room 3