February 12-13, 2019
Change is coming… Or is it already here?
The world is changing at an ever faster pace.
Long-established businesses and categories fall by the wayside.
Peoples’ values and behaviors are changing.
How to stay relevant when the world that you belong to is changing.
Look at the trends (past and future) – declining usage and relevance are key challenges that have to be faced into.
What needs to be true to survive?
Understanding the speed of change
Millennials vs. Baby Boomers – keeping the balance of focus right as the change comes through.
Meet the needs of the Greys.
Can we protect the traditional (prolong /reinvent)?
Where can we test and learn?
What does the future look like for the drinks Industry: Getting the offer right for the occasion (products and NPD, perfect serve – creating the drinks experience, food and beer matching opportunities).
So what does the future really look like? No one knows. It’s constantly evolving.
To survive, we must evolve too.
As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]
Wednesday | 2:15-2:45 | Room 4
When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]
Tuesday | 1:30-2:00 | Room 3