February 12-13, 2019
Many B2B organizations are trying to improve their CX by mapping out customer journeys, but how do you actually go about doing it? In this talk, Simon McEvoy, head of strategy at B2B creative agency Omobono, will walk you through a practical, step-by-step guide to mapping customer journeys, touching on:
You’ll come away able to start mapping out customer journeys in your business and finding new opportunities to delight customers!
Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]
Tuesday | 9:15-9:45 | Room 4