February 12-13, 2019
As ever, brands, marketers and researchers alike are on an endless quest to grow through new product development, innovation and technology. Testing out the seamless use and fit of new tech’s potential such as AR and VR for research, and eventually marketing, is all in the name of increased reach, reputation and equity in the industry. As we laser-focus on the means and methods in isolation, how much do we drill down into the consumer perception to adoption journey for AR and VR? Is the everyday consumer reality really shifting at the same pace as it does for industry trailblazers? GlobalWebIndex’s bespoke study looks into consumer awareness, attitudes and future appetite for new technology and use cases, presented by Director of Global Insights and Consumer Psychologist Nisa Bayindir.
Insights-driven businesses will take $1.2 trillion in revenue per year by 2020. Why should you care? Because these insights-driven businesses are coming after your customers and your top line. The [...]
Wednesday | 3:15-3:45 | Room 4
With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little [...]
Tuesday | 10:00-10:30 | Room 2