London

February 12-13, 2019

London
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Are We There Yet…? A Conversation with Keerti Nair: How Reckitt Benckiser Transformed its Insights Approach

Room 1 | 10:45-11:15 | Wednesday, February 13, 2019

A Q&A session with Keerti Nair, head of insights for RB-HyHo, UK and IR, exploring the company’s insights transformation journey, from one that was reactive and validatory to new, always-on platforms that inform and drive business outcomes from early-stage conception to activation. This session will be hosted by Babita Earle, EVP, strategic partnerships, Zappi.


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Simplifying the Complex: A Practical Guide to B2B Customer Journey-Mapping

Many B2B organizations are trying to improve their CX by mapping out customer journeys, but how do you actually go about doing it? In this talk, Simon McEvoy, head of [...]

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Tuesday | 2:15-2:45 | Room 2

Disrupting the World of MR

Much is written about disruptive business models in commerce: Uber, Amazon, Airbnb etc. but very little has been written about disruptive models in marketing research i.e., genuine disruption in the [...]

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Wednesday | 10:00-10:30 | Room 2

A More Effective Way to Spend Your Advertising Dollars

Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]

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Tuesday | 5:00-5:30 | Room 2