February 12-13, 2019
A Q&A session with Keerti Nair, head of insights for RB-HyHo, UK and IR, exploring the company’s insights transformation journey, from one that was reactive and validatory to new, always-on platforms that inform and drive business outcomes from early-stage conception to activation. This session will be hosted by Babita Earle, EVP, strategic partnerships, Zappi.
Many B2B organizations are trying to improve their CX by mapping out customer journeys, but how do you actually go about doing it? In this talk, Simon McEvoy, head of [...]
Tuesday | 2:15-2:45 | Room 2
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]
Tuesday | 5:00-5:30 | Room 2