February 12-13, 2019
Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.
*This session is provided by ESOMAR.
The presentation starts by giving the context in the trade for Nespresso at the beginning of 2018 and the challenges it identifies. It then goes through the different approaches taken [...]
Wednesday | 9:15-9:45 | Room 4
Today our businesses are moving dramatically faster than they ever have before. Hear how Mars is partnering with technology companies to digitally transform their insights function to deliver insights faster than [...]
Tuesday | 4:15-4:45 | Room 1