February 12-13, 2019
Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.
*This session is provided by ESOMAR.
Today our businesses are moving dramatically faster than they ever have before. Hear how Mars is partnering with technology companies to digitally transform their insights function to deliver insights faster than [...]
Tuesday | 4:15-4:45 | Room 1
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]
Wednesday | 11:30-12:00 | Room 1
Heathrow Airport is an enormous ecosystem with a myriad of complex operations that must ensure that passengers traveling to, from and through the airport have a reliable and memorable journey. [...]
Tuesday | 2:15-2:45 | Room 1