London

February 12-13, 2019

London
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Positive Gender Portrayal in Advertising

Room 4 | 2:15-2:45 | Tuesday, February 12, 2019

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

*This session is provided by ESOMAR.


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