February 12-13, 2019
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in terms of initial software investment as well as time. However, this shouldn’t be the case and it is totally possible to make a client-ready dashboard within 30 minutes. This paper will prove just that – through prior planning and applying the right solution this is more than achievable.
Let us prove that this isn’t a Mission Impossible!
To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer [...]
Wednesday | 3:15-3:45 | Room 3
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
Tuesday | 3:30-4:00 | Room 4
Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]
Tuesday | 9:15-9:45 | Room 4