February 12-13, 2019
The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make a difference within their respective organizations and how to attract the right level of attention. This session will focus on some of the leading challenges and pitfalls that researchers may confront within their organizations and highlight how best to overcome them through a number of actionable case studies.
In our session, we will verify whether transferring the communication with respondents to a channel they use on daily basis might contribute, through the increased spontaneity and naturalness of respondents’ [...]
Wednesday | 4:00-4:30 | Room 3
The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into [...]
Tuesday | 10:00-10:30 | Room 4