February 12-13, 2019

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Listen In: How Podcasts Can Deliver Engaging Insights for Marketing Research

Room 4 | 4:00-4:30 | Wednesday, February 13, 2019

Whether it’s while commuting on a train, listening in the car, walking to the office or folding laundry, chances are when you see someone plugged in they are listening to a podcast. Podcasts are a popular growing medium for sharing information and connecting with audiences. How can marketing research professionals tap into those earbuds? We’ll explore publicly available podcasts that offer new ways to learn about and connect with our target audiences. We’ll also offer real ways to present engaging and memorable insights that take you away from the PowerPoint report and into a more modern and exciting deliverable.


Attendees will learn:

  • How to use podcasts for exploratory research.
  • How to use podcasts for engaging with target audiences.
  • How to use podcasts for a new multimedia delivery.

*This session is provided by QRCA.


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