February 12-13, 2019
The presentation starts by giving the context in the trade for Nespresso at the beginning of 2018 and the challenges it identifies. It then goes through the different approaches taken to understand and embrace those challenges and action plans to react properly. It then elaborates on the ways of working and eventually the results to the business.
Example of a real application of insights to increase competitiveness, benefits for the business ways of working, benefits for the business results.
Learn how AI reveals the hidden loyalty drivers in your text feedback: Turn a simple two-question NPS survey into an insights goldmine. Analyze text responses faster, cheaper and more efficiently by leveraging [...]
Wednesday | 10:45-11:15 | Room 3
The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]
Wednesday | 9:15-9:45 | Room 1