February 12-13, 2019

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Leveraging External Insights to Win the Competition

Room 4 | 9:15-9:45 | Wednesday, February 13, 2019

The presentation starts by giving the context in the trade for Nespresso at the beginning of 2018 and the challenges it identifies. It then goes through the different approaches taken to understand and embrace those challenges and action plans to react properly. It then elaborates on the ways of working and eventually the results to the business.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Effective vendor/client relationship management
  • Customer experience
  • Storytelling/data interpretation


Example of a real application of insights to increase competitiveness, benefits for the business ways of working, benefits for the business results.


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