February 12-13, 2019
The presentation starts by giving the context in the trade for Nespresso at the beginning of 2018 and the challenges it identifies. It then goes through the different approaches taken to understand and embrace those challenges and action plans to react properly. It then elaborates on the ways of working and eventually the results to the business.
Example of a real application of insights to increase competitiveness, benefits for the business ways of working, benefits for the business results.
One of DataExpert’s multinational end-user clients had a need to automate their regular data collection among their suppliers. They wanted to have the sample management, data collection, sending of reminders [...]
Tuesday | 2:15-2:45 | Room 3
Does creative effectiveness really matter? In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter? Resoundingly – YES! This seminar [...]
Tuesday | 10:00-10:30 | Room 3
In our session, we will verify whether transferring the communication with respondents to a channel they use on daily basis might contribute, through the increased spontaneity and naturalness of respondents’ [...]
Wednesday | 4:00-4:30 | Room 3