February 12-13, 2019

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How Sky Brings the Customer Voice into the Boardroom to Keep their Customers at the Heart of Decision-Making

Room 2 | 10:45-11:15 | Tuesday, February 12, 2019

Sky Limited is Europe’s largest and leading media and telecommunications company. With more than 20 million subscribers, keeping customer feedback at the forefront of key decision-making can be a challenge. Sky’s strategic insight team is devoted to ongoing customer listening to inform every part of the business, bringing the customer voice into key decisions that impact their strategy. But with such a large audience to satisfy, how do they listen at-scale? Join us in this session where we’ll highlight the different research methods that support Sky’s customer closeness program and how agile video feedback offers accessibility and flexibility when they need powerful feedback fast.


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Tuesday | 4:15-4:45 | Room 3

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Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]


Tuesday | 9:15-9:45 | Room 4

The Quality Imperative: Reliable Data Starts at the Source

To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer [...]


Wednesday | 3:15-3:45 | Room 3