February 12-13, 2019
Sky Limited is Europe’s largest and leading media and telecommunications company. With more than 20 million subscribers, keeping customer feedback at the forefront of key decision-making can be a challenge. Sky’s strategic insight team is devoted to ongoing customer listening to inform every part of the business, bringing the customer voice into key decisions that impact their strategy. But with such a large audience to satisfy, how do they listen at-scale? Join us in this session where we’ll highlight the different research methods that support Sky’s customer closeness program and how agile video feedback offers accessibility and flexibility when they need powerful feedback fast.
In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral [...]
Tuesday | 4:15-4:45 | Room 3
Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]
Tuesday | 9:15-9:45 | Room 4
To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer [...]
Wednesday | 3:15-3:45 | Room 3