February 12-13, 2019
Sky Limited is Europe’s largest and leading media and telecommunications company. With more than 20 million subscribers, keeping customer feedback at the forefront of key decision-making can be a challenge. Sky’s strategic insight team is devoted to ongoing customer listening to inform every part of the business, bringing the customer voice into key decisions that impact their strategy. But with such a large audience to satisfy, how do they listen at-scale? Join us in this session where we’ll highlight the different research methods that support Sky’s customer closeness program and how agile video feedback offers accessibility and flexibility when they need powerful feedback fast.
Understanding human biases, their implications for research and what we might change.
Tuesday | 5:00-5:30 | Room 4