February 12-13, 2019
Join Turkcell to hear how we used neuro tools to test brand logo alternatives and identify which one was most effective in terms of visuals or text. The research also checked the effectiveness of the logo alternatives on brand recall and brand associations.
The shopping landscape is vastly changing with consumers’ shopping behavior in-store, online and the intersection between both channels. Options for delivery range from to your doorstep to pick-up in stores. [...]
Wednesday | 1:30-2:00 | Room 3
Monadic designs are the gold standard in concept testing. A newly developed smart algorithm uses the strength of monadic and adds to it intelligent sample distribution where promising concepts receive [...]
Tuesday | 9:15-9:45 | Room 3