February 12-13, 2019

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How Neuro Research Can Strengthen Your Brand Logo

Room 1 | 3:30-4:00 | Tuesday, February 12, 2019

Join Turkcell to hear how we used neuro tools to test brand logo alternatives and identify which one was most effective in terms of visuals or text. The research also checked the effectiveness of the logo alternatives on brand recall and brand associations.


More sessions

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Who Owns the Data?

With GDPR beginning and reports of data breaches and data misuse almost weekly occurrences in 2018, data protection should be a key consideration for all brands when it comes to [...]


Wednesday | 4:00-4:30 | Room 1

Applying Behavioral Science for Profitable Sales in the Omnishopper World

The shopping landscape is vastly changing with consumers’ shopping behavior in-store, online and the intersection between both channels. Options for delivery range from to your doorstep to pick-up in stores. [...]


Wednesday | 1:30-2:00 | Room 3

The Death of Classical Monadic Designs – A Self-Learning Algorithm for Concept Testing

Monadic designs are the gold standard in concept testing. A newly developed smart algorithm uses the strength of monadic and adds to it intelligent sample distribution where promising concepts receive [...]


Tuesday | 9:15-9:45 | Room 3