February 12-13, 2019
Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and how it worked across categories to drive consumer and sensory insight into product development and innovation pipeline development.
The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]
Wednesday | 9:15-9:45 | Room 1