London

February 12-13, 2019

London
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How GSK Consumer Healthcare Put the Consumer into R&D

Room 4 | 1:30-2:00 | Wednesday, February 13, 2019

Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and how it worked across categories to drive consumer and sensory insight into product development and innovation pipeline development.


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Disrupting the World of MR

Much is written about disruptive business models in commerce: Uber, Amazon, Airbnb etc. but very little has been written about disruptive models in marketing research i.e., genuine disruption in the [...]

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Wednesday | 10:00-10:30 | Room 2

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

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Tuesday | 3:30-4:00 | Room 3

Others Think, Therefore I Am: Using Behavioral Science to Understand Societal Beliefs of Gambling Behavior

The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]

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Wednesday | 9:15-9:45 | Room 1