February 12-13, 2019
AI-based modeling increases confidence in sales volume forecasts built on research samples of a couple hundred consumers. This case study shows how the Market Shaker AI volumetric model unlocked the potential of a new innovation for L’OR coffee by:
Thanks to AI’s enhanced understanding of consumer’s behavior, JDE had the confidence of thousands upon thousands of virtual consumers behind the launch of their innovation.
A Q&A session with Keerti Nair, head of insights for RB-HyHo, UK and IR, exploring the company’s insights transformation journey, from one that was reactive and validatory to new, always-on [...]
Wednesday | 10:45-11:15 | Room 1
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
Tuesday | 3:30-4:00 | Room 4