February 12-13, 2019
AI-based modeling increases confidence in sales volume forecasts built on research samples of a couple hundred consumers. This case study shows how the Market Shaker AI volumetric model unlocked the potential of a new innovation for L’OR coffee by:
Thanks to AI’s enhanced understanding of consumer’s behavior, JDE had the confidence of thousands upon thousands of virtual consumers behind the launch of their innovation.
The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into [...]
Tuesday | 10:00-10:30 | Room 4