London
February 12-13, 2019
February 12-13, 2019
Room 3 | 11:30-12:00 | Wednesday, February 13, 2019
We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response we have improved our models, pushed ourselves to be even more agile and looked for ways to improve our ability to predict. But are we looking in the right place? By turning the NPD spotlight away from customers and into the very organizations we work for, a better measure may emerge. Discover how insight can help to bolster development muscle by turning the NPD process on its head and establishing a frictionless relationship with stakeholders.
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