February 12-13, 2019

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Hiding in Plain Sight: New Strategies for NPD with Ricola

Room 3 | 11:30-12:00 | Wednesday, February 13, 2019

We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response we have improved our models, pushed ourselves to be even more agile and looked for ways to improve our ability to predict. But are we looking in the right place? By turning the NPD spotlight away from customers and into the very organizations we work for, a better measure may emerge. Discover how insight can help to bolster development muscle by turning the NPD process on its head and establishing a frictionless relationship with stakeholders.


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Who Owns the Data?

With GDPR beginning and reports of data breaches and data misuse almost weekly occurrences in 2018, data protection should be a key consideration for all brands when it comes to [...]


Wednesday | 4:00-4:30 | Room 1

Listen In: How Podcasts Can Deliver Engaging Insights for Marketing Research

Whether it’s while commuting on a train, listening in the car, walking to the office or folding laundry, chances are when you see someone plugged in they are listening to [...]


Wednesday | 4:00-4:30 | Room 4

Digitally Transforming Your Insights Function

Today our businesses are moving dramatically faster than they ever have before. Hear how Mars is partnering with technology companies to digitally transform their insights function to deliver insights faster than [...]


Tuesday | 4:15-4:45 | Room 1