February 12-13, 2019

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Gamifying Qualitative Research – It’s A Lot More than Just Playing Games

Room 4 | 10:00-10:30 | Tuesday, February 12, 2019

The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into the qualitative research design you enhance the participant engagement, which helps deliver more powerful feedback and insights.

This presentation will give concrete examples, from a range of categories, of how the elements of gamification that make game playing appealing can be incorporated into all aspects of the qualitative research design. The range will include recruiting, at-home assignment, sign-in, waiting room as well as provide additional examples of in-session gamification techniques that go beyond playing actual games.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Gamification


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