February 12-13, 2019
The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into the qualitative research design you enhance the participant engagement, which helps deliver more powerful feedback and insights.
This presentation will give concrete examples, from a range of categories, of how the elements of gamification that make game playing appealing can be incorporated into all aspects of the qualitative research design. The range will include recruiting, at-home assignment, sign-in, waiting room as well as provide additional examples of in-session gamification techniques that go beyond playing actual games.
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]
Wednesday | 11:30-12:00 | Room 1
The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]
Wednesday | 8:30-9:00 | Room 1
Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications. *This session is provided [...]
Tuesday | 2:15-2:45 | Room 4