London

February 12-13, 2019

London
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From the Weeds to the Stars: How and Why to Think About Bigger Problems

Room 4 | 9:15-9:45 | Tuesday, February 12, 2019

Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to day. Too few ask what it means to reach for the stars – the big, shiny, business-changing issues. David Boyle explains why you must start asking bigger questions and making a bigger difference. 


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Defensive Development: Using Mobile Behavioral Research to Create Competitive Products

In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral [...]

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Tuesday | 4:15-4:45 | Room 3

The Power of Real-Time Behavioral Data in the Video-on-Demand Era

With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little [...]

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Tuesday | 10:00-10:30 | Room 2

How AI-driven Sales Volume Forecasts Inspired Confidence in L’OR Coffee Line Extensions

AI-based modeling increases confidence in sales volume forecasts built on research samples of a couple hundred consumers. This case study shows how the Market Shaker AI volumetric model unlocked the [...]

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Tuesday | 11:30-12:00 | Room 3