February 12-13, 2019
Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to day. Too few ask what it means to reach for the stars – the big, shiny, business-changing issues. David Boyle explains why you must start asking bigger questions and making a bigger difference.
As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]
Wednesday | 2:15-2:45 | Room 4
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]
Tuesday | 5:00-5:30 | Room 2