London

February 12-13, 2019

London
Register Now Convince the Boss

From the Weeds to the Stars: How and Why to Think About Bigger Problems

Room 4 | 9:15-9:45 | Tuesday, February 12, 2019

Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to day. Too few ask what it means to reach for the stars – the big, shiny, business-changing issues. David Boyle explains why you must start asking bigger questions and making a bigger difference. 


Speakers:

More sessions

See all sessions

Robots to the Rescue: Decoding the Real Voice of the Customer Using Leading-edge AI

As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]

Details

Wednesday | 2:15-2:45 | Room 4

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

Details

Tuesday | 3:30-4:00 | Room 3

A More Effective Way to Spend Your Advertising Dollars

Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]

Details

Tuesday | 5:00-5:30 | Room 2