February 12-13, 2019

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Does Creative Effectiveness Matter?

Room 3 | 10:00-10:30 | Tuesday, February 12, 2019

Does creative effectiveness really matter?

In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter?

Resoundingly – YES!

This seminar quantifies the power of great creative to drive sales and deconstructs why it works for shoppers. Culled from thousands of evaluated shopper-facing ads in the SellCheck database, we have identified four key characteristics of success. When practiced correctly, we will prove via real-world examples how creative effectiveness can significantly impact sales and ROI.

Further, we will share how the principles of creative effectiveness can be used in your organization to ensure shopper marketing success for the brands.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Predictive analytics
  • Behavioral economics


  1. See how creative effectiveness has a direct impact on sales performance and ROI.
  2. Learn the assessment questions to use when evaluating a shopper ad for creative effectiveness.
  3. Discover the proper methodology to use when testing shopper-facing ads.


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