February 12-13, 2019
Does creative effectiveness really matter?
In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter?
Resoundingly – YES!
This seminar quantifies the power of great creative to drive sales and deconstructs why it works for shoppers. Culled from thousands of evaluated shopper-facing ads in the SellCheck database, we have identified four key characteristics of success. When practiced correctly, we will prove via real-world examples how creative effectiveness can significantly impact sales and ROI.
Further, we will share how the principles of creative effectiveness can be used in your organization to ensure shopper marketing success for the brands.
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]
Wednesday | 11:30-12:00 | Room 1
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
Tuesday | 3:30-4:00 | Room 4
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]
Tuesday | 5:00-5:30 | Room 2