February 12-13, 2019
Much is written about disruptive business models in commerce: Uber, Amazon, Airbnb etc. but very little has been written about disruptive models in marketing research i.e., genuine disruption in the world of data, insight and business intelligence.
Margins are continually squeezed in our world and competition on a job-by-job basis is increasingly global. The talent drain at entry and junior level is palpable across most MR firms – the cream of the crop leave after a year or two and, more often than not, enter the world of tech, product or adjacent marketing led roles. Most CEOs leading the world’s largest global MR firms are (white) grey-suited men whose craft was honed before the digital era.
Genuinely “new” entrants to our world are few and far between. Examples of companies such as Medallia and others noted in Grit and ESOMAR reports choose not to play in the insights space. Product IP, automation and scale is key to their rapid growth, alongside substantial backing from large U.S. VCs.
So, why are Europe and the U.K. falling behind here? Brexit considerations notwithstanding, I offer a paper that takes a long hard look at:
In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral [...]
Tuesday | 4:15-4:45 | Room 3
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]
Tuesday | 5:00-5:30 | Room 2
Digital has changed the way brands advertise, releasing digital ads with no pre-testing, risking ROI and brand reputation. Facebook, Kantar and Zappi bring together proprietary data from multiple studies to [...]
Wednesday | 10:45-11:15 | Room 1