London

February 12-13, 2019

London
Register Now Convince the Boss

Microsoft’s Journey to Digitally Transform Insights

Room 4 | 10:00-10:30 | Wednesday, February 13, 2019

May you live in interesting times! Corporate insights are evolving more significantly and faster than any other time in our history. An explosion of new data types, a fast-moving analytic landscape and changing stakeholder demands mean that every aspect of the “insights supply chain” is ripe for reinvention. Our function has a historic opportunity to generate customer and market insights at greater speed, volume and quality than ever before. In short, we have the chance to digitally transform our insights industry.

Reed Cundiff, general manager of Microsoft’s customer and market research team, will take you on the journey his team has been on to build a digitally-transformed insights function. Follow the team’s path from early vision to first steps to lessons learned. This topic is a critical conversation for leaders who are interested in evolving their insights teams to deliver maximum business value in the current digital age. Growth mind-set required!


Speakers:

More sessions

See all sessions

The Folly of Misunderstanding Youth

The latest output in UM’s U.K. by UM study locks in on decoding youth culture today. So far through this series, which is intended to quantify and challenge identity stereotypes [...]

Details

Tuesday | 10:45-11:15 | Room 3

A Recipe for Advertising Success with Mr Kipling

Mr Kipling, an iconic yet loved £150 million brand, has been struggling over the past few years and we needed to reinvigorate it! The brief was to create an advertising campaign [...]

Details

Wednesday | 10:45-11:15 | Room 4

Researchers are Underrated: Why 2019 Isn’t the Year of the Robots

It’s clear that MR will not escape the technological disruption being experienced by other industries. But what exactly will change?  And when? Like many industries in this new economic reality, [...]

Details

Tuesday | 10:45-11:15 | Room 1