February 12-13, 2019
May you live in interesting times! Corporate insights are evolving more significantly and faster than any other time in our history. An explosion of new data types, a fast-moving analytic landscape and changing stakeholder demands mean that every aspect of the “insights supply chain” is ripe for reinvention. Our function has a historic opportunity to generate customer and market insights at greater speed, volume and quality than ever before. In short, we have the chance to digitally transform our insights industry.
Reed Cundiff, general manager of Microsoft’s customer and market research team, will take you on the journey his team has been on to build a digitally-transformed insights function. Follow the team’s path from early vision to first steps to lessons learned. This topic is a critical conversation for leaders who are interested in evolving their insights teams to deliver maximum business value in the current digital age. Growth mind-set required!
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]
Wednesday | 11:30-12:00 | Room 1
Video is becoming a full-fledged component of the modern research portfolio due to its capability to deliver better, richer insights and greater impact. However, historically it has been difficult to [...]
Wednesday | 11:30-12:00 | Room 4
The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]
Wednesday | 8:30-9:00 | Room 2