February 12-13, 2019

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Microsoft’s Journey to Digitally Transform Insights

Room 4 | 10:00-10:30 | Wednesday, February 13, 2019

May you live in interesting times! Corporate insights are evolving more significantly and faster than any other time in our history. An explosion of new data types, a fast-moving analytic landscape and changing stakeholder demands mean that every aspect of the “insights supply chain” is ripe for reinvention. Our function has a historic opportunity to generate customer and market insights at greater speed, volume and quality than ever before. In short, we have the chance to digitally transform our insights industry.

Reed Cundiff, general manager of Microsoft’s customer and market research team, will take you on the journey his team has been on to build a digitally-transformed insights function. Follow the team’s path from early vision to first steps to lessons learned. This topic is a critical conversation for leaders who are interested in evolving their insights teams to deliver maximum business value in the current digital age. Growth mind-set required!


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