February 12-13, 2019

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Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

Room 4 | 3:15-3:45 | Wednesday, February 13, 2019

Insights-driven businesses will take $1.2 trillion in revenue per year by 2020. Why should you care? Because these insights-driven businesses are coming after your customers and your top line. The secret to success is putting the power of customer insights to work. Jacob Ayoub will highlight the seven decisions Salesforce made to transform into a customer-obsessed culture. A culture that puts customers at the center of all strategic initiatives – from the next breakthrough innovation to the corporate narrative shared on the Dreamforce stage. A culture that acts on 98 percent of research studies.

Presentation type:

  • Other


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