February 12-13, 2019

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Defensive Development: Using Mobile Behavioral Research to Create Competitive Products

Room 3 | 4:15-4:45 | Tuesday, February 12, 2019

In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral data and gained insights based on activities, rather than self-reported data, to learn about the impact and engagement of specific features and measured levels of satisfaction and interest to ensure the development of a compelling alternative product.


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The Quality Imperative: Reliable Data Starts at the Source

To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer [...]


Wednesday | 3:15-3:45 | Room 3

How GSK Consumer Healthcare Put the Consumer into R&D

Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and [...]


Wednesday | 1:30-2:00 | Room 4

Emotional Measurement Delivers Insights for Royal Mail

In an increasingly digital world, brand messages are needing to work harder to achieve real stand out, engagement and memorability in order to drive action – and winning brands will [...]


Wednesday | 10:45-11:15 | Room 2