London

February 12-13, 2019

London
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Defensive Development: Using Mobile Behavioral Research to Create Competitive Products

Room 3 | 4:15-4:45 | Tuesday, February 12, 2019

In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral data and gained insights based on activities, rather than self-reported data, to learn about the impact and engagement of specific features and measured levels of satisfaction and interest to ensure the development of a compelling alternative product.


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How GSK Consumer Healthcare Put the Consumer into R&D

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Wednesday | 1:30-2:00 | Room 4

Emotional Measurement Delivers Insights for Royal Mail

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Wednesday | 10:45-11:15 | Room 2