London

February 12-13, 2019

London
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Defensive Development: Using Mobile Behavioral Research to Create Competitive Products

In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral data and gained insights based on activities, rather than self-reported data, to learn about the impact and engagement of specific features and measured levels of satisfaction and interest to ensure the development of a compelling alternative product.


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