February 12-13, 2019
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time and money. The good news: It can be much easier than you think to foster positive (and profitable) change in your organization using VOC.
Join us for this session where Customer Experience Champion Lori Laflin shares tips and tricks for taking action with your data. Regardless of the role you play in customer engagement/service or the model your team uses for research and sharing insights, this workshop will arm you with practical suggestions for moving the work beyond presentation mode.
Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and [...]
Wednesday | 1:30-2:00 | Room 4
Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this [...]
Wednesday | 9:15-9:45 | Room 3