February 12-13, 2019
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time and money. The good news: It can be much easier than you think to foster positive (and profitable) change in your organization using VOC.
Join us for this session where Customer Experience Champion Lori Laflin shares tips and tricks for taking action with your data. Regardless of the role you play in customer engagement/service or the model your team uses for research and sharing insights, this workshop will arm you with practical suggestions for moving the work beyond presentation mode.
As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]
Wednesday | 2:15-2:45 | Room 4
Many B2B organizations are trying to improve their CX by mapping out customer journeys, but how do you actually go about doing it? In this talk, Simon McEvoy, head of [...]
Tuesday | 2:15-2:45 | Room 2