February 12-13, 2019
How do brands fare in the world’s largest report on brand experience?
From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the Experience Gap: The gap between the promise and reality.
As brands become more digital, more automated and less human, we aim to uncover the most important elements of the brand experience:
We think it’s a crucial indicator of future brand performance… and there are some big surprises in the rankings.
The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]
Wednesday | 8:30-9:00 | Room 2
Voice is intuitive, fast and has the potential to become a dominant mode of accessing and interacting on the Internet. When we see how young families – the early adopters – [...]
Wednesday | 2:15-2:45 | Room 1
Learn how AI reveals the hidden loyalty drivers in your text feedback: Turn a simple two-question NPS survey into an insights goldmine. Analyze text responses faster, cheaper and more efficiently by leveraging [...]
Wednesday | 10:45-11:15 | Room 3