February 12-13, 2019
How do brands fare in the world’s largest report on brand experience?
From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the Experience Gap: The gap between the promise and reality.
As brands become more digital, more automated and less human, we aim to uncover the most important elements of the brand experience:
We think it’s a crucial indicator of future brand performance… and there are some big surprises in the rankings.
Does creative effectiveness really matter? In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter? Resoundingly – YES! This seminar [...]
Tuesday | 10:00-10:30 | Room 3
A Q&A session with Keerti Nair, head of insights for RB-HyHo, UK and IR, exploring the company’s insights transformation journey, from one that was reactive and validatory to new, always-on [...]
Wednesday | 10:45-11:15 | Room 1