February 12-13, 2019

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Buyer Beware: A Critical Look at Automated Survey Research Platforms

Room 2 | 9:15-9:45 | Wednesday, February 13, 2019

Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do we sift through all the “sales pitches” and find new ways to do research within this new day-to-day reality? In this session, we lay out how to modernize your approach to survey research, from data collection and processing all the way to better experiences for respondents. Taking a new approach doesn’t have to be risky, overwhelming or disruptive as long as you understand the basics.


  1. Discover the right questions to ask about automated surveys, from data collection all the way to reporting, so that you are able to make informed decisions and create better outcomes.
  2. Uncover new technology-driven techniques that will drive fast, cost-effective and high-quality insights without risking your budget or limited time.
  3. Explore real-world case studies surrounding automation in the market research space that had successful (and not-so-successful) outcomes and how you can prevail.


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All in One Bite: How Qual/Quant Hybrid Breathes New Life into an Organic Ice Cream Brand

Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other. Today’s organizations are competing with [...]


Wednesday | 4:00-4:30 | Room 2

Focus on Your Clients, Not Yourself

Thanks to technology and shifts in business-to-business media, thought leadership and content marketing campaigns have emerged in recent years as a preferred way for vendors to speak directly to their [...]


Wednesday | 11:30-12:00 | Room 2