February 12-13, 2019

Register Now Convince the Boss

Buyer Beware: A Critical Look at Automated Survey Research Platforms

Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do we sift through all the “sales pitches” and find new ways to do research within this new day-to-day reality? In this session, we lay out how to modernize your approach to survey research, from data collection and processing all the way to better experiences for respondents. Taking a new approach doesn’t have to be risky, overwhelming or disruptive as long as you understand the basics.


  1. Discover the right questions to ask about automated surveys, from data collection all the way to reporting, so that you are able to make informed decisions and create better outcomes.
  2. Uncover new technology-driven techniques that will drive fast, cost-effective and high-quality insights without risking your budget or limited time.
  3. Explore real-world case studies surrounding automation in the market research space that had successful (and not-so-successful) outcomes and how you can prevail.


More sessions

See all sessions

Gamifying Qualitative Research – It’s A Lot More than Just Playing Games

The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into [...]


Robots to the Rescue: Decoding the Real Voice of the Customer Using Leading-edge AI

As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]


Microsoft’s Journey to Digitally Transform Insights

May you live in interesting times! Corporate insights are evolving more significantly and faster than any other time in our history. An explosion of new data types, a fast-moving analytic [...]