February 12-13, 2019
Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do we sift through all the “sales pitches” and find new ways to do research within this new day-to-day reality? In this session, we lay out how to modernize your approach to survey research, from data collection and processing all the way to better experiences for respondents. Taking a new approach doesn’t have to be risky, overwhelming or disruptive as long as you understand the basics.
The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into [...]
As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]
May you live in interesting times! Corporate insights are evolving more significantly and faster than any other time in our history. An explosion of new data types, a fast-moving analytic [...]