London

February 12-13, 2019

London
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Simplify This! Empowering Agile Teams to Make the Right Decisions Fast

Room 2 | 9:15-9:45 | Tuesday, February 12, 2019

Agile organizations are very much action-driven. They empower teams to rapidly learn and make fast decisions in order to create value for all stakeholders.

The pressure on market researchers within agile organizations is constantly increasing. There is an explosive demand to fuel business decisions with consumer feedback. In this environment, the only solution is to automate market research tools and processes where possible. This leaves market researchers to direct and guide through the journey rather than to concentrate on project executive roles. Instead the focus is on more strategic tasks, playing advisory and planning roles.

Maria from Fastuna will showcase Sberbank, the biggest bank in Russia, which is currently undergoing one of the most colossal agile transformations in the world. Together with the Sberbank research team, we empowered 800+ product teams with simple, fast automated solutions which were fully integrated into the product development processes.

Subjects covered:

  • Research automation
  • Online market research tools
  • Organizational change
  • Transformation of the market research function within organizations.

Takeaways:

  1. Agile organizations have evolved the need for rapid and frequent consumer feedback.
  2. Automated market research tools empower multi-functional teams to stay connected with consumers and make the right decisions fast.
  3. Thus the role of market researchers is elevated to strategic advisory and planning.

Speakers:

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