February 12-13, 2019
Agile organizations are very much action-driven. They empower teams to rapidly learn and make fast decisions in order to create value for all stakeholders.
The pressure on market researchers within agile organizations is constantly increasing. There is an explosive demand to fuel business decisions with consumer feedback. In this environment, the only solution is to automate market research tools and processes where possible. This leaves market researchers to direct and guide through the journey rather than to concentrate on project executive roles. Instead the focus is on more strategic tasks, playing advisory and planning roles.
Maria from Fastuna will showcase Sberbank, the biggest bank in Russia, which is currently undergoing one of the most colossal agile transformations in the world. Together with the Sberbank research team, we empowered 800+ product teams with simple, fast automated solutions which were fully integrated into the product development processes.
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
Tuesday | 3:30-4:00 | Room 4
With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little [...]
Tuesday | 10:00-10:30 | Room 2
In our session, we will verify whether transferring the communication with respondents to a channel they use on daily basis might contribute, through the increased spontaneity and naturalness of respondents’ [...]
Wednesday | 4:00-4:30 | Room 3