February 12-13, 2019
The shopping landscape is vastly changing with consumers’ shopping behavior in-store, online and the intersection between both channels. Options for delivery range from to your doorstep to pick-up in stores. Brands now have to compete to influence consumer choice in all channels. This new omnichannel environment requires a next-generation approach to shopper research.
PRS IN VIVO has been helping brands engineer their presence in the traditional brick-and-mortar retail environment for over 45 years but now there is an opportunity for these brands to do the same in the e-commerce setting. Applying a behavioral lens to truly gauge how consumers choose and buy your products is the best practice for winning in the omnichannel world.
Physical shopping has been driven by quick and automatic System 1 thinking while e-commerce is often designed for the rational System 2 thinking. But by applying behavioral sciences online, brands can increase sales and win in the new omnichannel retail reality.
Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this [...]
Wednesday | 9:15-9:45 | Room 3