February 12-13, 2019
I will share my learnings and lessons based on my unique experience at Virgin, where I can end up researching any opportunity anywhere in the world.
I will discuss the complexity of a brand like Virgin, the complexity of my role and how to do huge things with little resources (I am the entirety of the insight team!).
This presentation will also share how to get insights that are brand-focused and embed them in a business filled with commercial decision makers, who can struggle to appreciate and understand what a brand really is, who consumers are and to embrace things like qualitative research.
As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]
Wednesday | 2:15-2:45 | Room 4
Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]
Tuesday | 9:15-9:45 | Room 4
Google wanted to research the emotional context to banking to better understand how digital innovation can add value to customer relationships. The purpose was to inspire Google’s business proposition for [...]
Tuesday | 4:15-4:45 | Room 4