February 12-13, 2019
Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other.
Today’s organizations are competing with one thing: consumer insight. The organization’s ability to leverage insight to craft meaningful messages, experiences and products or services is what will set them apart. Qualitative and quantitative are no longer mutually exclusive. They must work together.
In this presentation, using a case study as the core content, we will show the audience how qualitative and quantitative can be combined in real-time to offer powerful iteration, deliver value and create competitive differentiation.
Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and [...]
Wednesday | 1:30-2:00 | Room 4
In an increasingly digital world, brand messages are needing to work harder to achieve real stand out, engagement and memorability in order to drive action – and winning brands will [...]
Wednesday | 10:45-11:15 | Room 2