February 12-13, 2019
Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other.
Today’s organizations are competing with one thing: consumer insight. The organization’s ability to leverage insight to craft meaningful messages, experiences and products or services is what will set them apart. Qualitative and quantitative are no longer mutually exclusive. They must work together.
In this presentation, using a case study as the core content, we will show the audience how qualitative and quantitative can be combined in real-time to offer powerful iteration, deliver value and create competitive differentiation.
It’s clear that MR will not escape the technological disruption being experienced by other industries. But what exactly will change? And when? Like many industries in this new economic reality, [...]
Tuesday | 10:45-11:15 | Room 1
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]
Wednesday | 1:30-2:00 | Room 2
To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer [...]
Wednesday | 3:15-3:45 | Room 3