February 12-13, 2019
Today’s companies are under increasing pressure from the “Amazon effect.” As we know, at the center of every winning brand we find data-driven decisions. In our data-driven economy, time to insight is the currency. So where can we find time? In short, everywhere there is a human involved in a process:
But what does the market actually want? A hybrid approach. It is a combination of automating much of the survey programming so that surveys’ quotas and terminations automatically informs the sample marketplace so data is gathered straight away.
In this presentation, we will explore specific customer use cases on how they are using integrated insights to create competitive advantage.
A Q&A session with Keerti Nair, head of insights for RB-HyHo, UK and IR, exploring the company’s insights transformation journey, from one that was reactive and validatory to new, always-on [...]
Wednesday | 10:45-11:15 | Room 1
Does creative effectiveness really matter? In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter? Resoundingly – YES! This seminar [...]
Tuesday | 10:00-10:30 | Room 3