February 12-13, 2019
Today’s companies are under increasing pressure from the “Amazon effect.” As we know, at the center of every winning brand we find data-driven decisions. In our data-driven economy, time to insight is the currency. So where can we find time? In short, everywhere there is a human involved in a process:
But what does the market actually want? A hybrid approach. It is a combination of automating much of the survey programming so that surveys’ quotas and terminations automatically informs the sample marketplace so data is gathered straight away.
In this presentation, we will explore specific customer use cases on how they are using integrated insights to create competitive advantage.
The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into [...]
Tuesday | 10:00-10:30 | Room 4
The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]
Wednesday | 9:15-9:45 | Room 1
To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer [...]
Wednesday | 3:15-3:45 | Room 3