February 12-13, 2019

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A More Effective Way to Spend Your Advertising Dollars

Room 2 | 5:00-5:30 | Tuesday, February 12, 2019

Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any value to an ad based on ad performance indicators and brand value contribution, which in theory would make that ad more valuable to an advertiser.

Using tools such as ROI attribution metrics can link sales behavior to proven ad performance indications, which can allow you to deliver more winning ads in real-time and increase your effective ad spend. They can also take ad sales attribution to a new level by creating one metric that marries consumer sales behavior, ad spend and ad performance KPIs. Learn how you can benchmark ROI effectiveness and understand both ad and media performance factors.

Presentation type:

  • Other

Subjects covered:

  • Data integration/big data
  • Industry trends – future of marketing research


  1. Understand the contribution of advertising brand communication to sales outcomes.
  2. Understand how you can benchmark the contribution of both creative and media factors to sales outcomes.
  3. Understand how to improve your effective ad spend through better real-time ad performance optimization.


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