February 12-13, 2019
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any value to an ad based on ad performance indicators and brand value contribution, which in theory would make that ad more valuable to an advertiser.
Using tools such as ROI attribution metrics can link sales behavior to proven ad performance indications, which can allow you to deliver more winning ads in real-time and increase your effective ad spend. They can also take ad sales attribution to a new level by creating one metric that marries consumer sales behavior, ad spend and ad performance KPIs. Learn how you can benchmark ROI effectiveness and understand both ad and media performance factors.
The presentation starts by giving the context in the trade for Nespresso at the beginning of 2018 and the challenges it identifies. It then goes through the different approaches taken [...]
Wednesday | 9:15-9:45 | Room 4
It’s clear that MR will not escape the technological disruption being experienced by other industries. But what exactly will change? And when? Like many industries in this new economic reality, [...]
Tuesday | 10:45-11:15 | Room 1
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]
Wednesday | 1:30-2:00 | Room 2