February 12-13, 2019
Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any value to an ad based on ad performance indicators and brand value contribution, which in theory would make that ad more valuable to an advertiser.
Using tools such as ROI attribution metrics can link sales behavior to proven ad performance indications, which can allow you to deliver more winning ads in real-time and increase your effective ad spend. They can also take ad sales attribution to a new level by creating one metric that marries consumer sales behavior, ad spend and ad performance KPIs. Learn how you can benchmark ROI effectiveness and understand both ad and media performance factors.
Whether it’s while commuting on a train, listening in the car, walking to the office or folding laundry, chances are when you see someone plugged in they are listening to [...]
Wednesday | 4:00-4:30 | Room 4
Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]
Wednesday | 11:30-12:00 | Room 1
Many B2B organizations are trying to improve their CX by mapping out customer journeys, but how do you actually go about doing it? In this talk, Simon McEvoy, head of [...]
Tuesday | 2:15-2:45 | Room 2