February 12-13, 2019
Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this objective, currently several fragrances are tested in a neutral environment but consumer tests deliver limited discrimination and hence less operational recommendations.
Strategir believes virtual reality immerses consumers in a relevant context which truly connects them to the product category and to the moment of truth of the product experience. This in turn helps them to better evaluate the fragrances.
Strategir and Firmenich developed different VR contexts and research protocols for evaluating laundry fragrances. This case study highlights the importance of choosing the right context and the right protocol and how engaged consumers, being immersed, connected and focused, improve the quality of the evaluations and lead to more operational results.
Use 360 VR immersion for:
Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]
Tuesday | 9:15-9:45 | Room 4