London

February 12-13, 2019

London
Register Now Convince the Boss
‘Alexa, Order Heineken.’ Voice and the Digital Assistant: A Wake-up Call for Marketing

Voice is intuitive, fast and has the potential to become a dominant mode of accessing and interacting on the Internet. When we see how young families – the early adopters – [...]

Details

Sponsored by

‘To Hell with Facts! We Need Stories!’: The Power of Storytelling in Research

Once upon a time, there was data… Our success as researchers, and the legacy of our work, depends not on our ability to analyze and number-crunch but on how we craft [...]

Details

Sponsored by

360 VR Immersion for More Engagement and More Actionable Results

Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this [...]

Details

Sponsored by

A More Effective Way to Spend Your Advertising Dollars

Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]

Details

Sponsored by

A Recipe for Advertising Success with Mr Kipling

Mr Kipling, an iconic yet loved £150 million brand, has been struggling over the past few years and we needed to reinvigorate it! Our brief was to create an advertising [...]

Details

Sponsored by

Anywhere in the World: The Complexity of Brand Research at Virgin

I will share my learnings and lessons based on my unique experience at Virgin, where I can end up researching any opportunity anywhere in the world. I will discuss the complexity [...]

Details

Sponsored by

Buyer Beware: A Critical Look at Automated Survey Research Platforms

Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]

Details

Sponsored by

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

Details

Sponsored by

Customer Experience from Talk to Action: An Interactive Workshop

Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]

Details

Sponsored by

Deep Dive on Purchase Behavior Influencers

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way [...]

Details

Sponsored by

Defensive Development: Using Mobile Behavioral Research to Create Competitive Products

In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral [...]

Details

Sponsored by

Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

Insights-driven businesses will take $1.2 trillion in revenue per year by 2020. Why should you care? Because these insights-driven businesses are coming after your customers and your top line. The [...]

Details

Sponsored by

Digitally Transforming Your Insights Function

Today our businesses are moving dramatically faster than they ever have before. Hear how Mars is partnering with technology companies to digitally transform their insights function to deliver insights faster than [...]

Details

Sponsored by

Disrupting the World of MR

Much is written about disruptive business models in commerce: Uber, Amazon, Airbnb etc. but very little has been written about disruptive models in marketing research i.e., genuine disruption in the [...]

Details

Sponsored by

Does Creative Effectiveness Matter?

Does creative effectiveness really matter? In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter? Resoundingly – YES! This seminar [...]

Details

Sponsored by

Emotional Measurement Delivers Insights for Royal Mail

In an increasingly digital world, brand messages are needing to work harder to achieve real stand out, engagement and memorability in order to drive action – and winning brands will [...]

Details

Sponsored by

End-to-End Automation: Have a Look Behind the Scenes!

One of DataExpert’s multinational end-user clients had a need to automate their regular data collection among their suppliers. They wanted to have the sample management, data collection, sending of reminders [...]

Details

Sponsored by

Experience the New Generation of NPS Platforms

Learn how AI reveals the hidden loyalty drivers in your text feedback: Turn a simple two-question NPS survey into an insights goldmine. Analyze text responses faster, cheaper and more efficiently by leveraging [...]

Details

Sponsored by

From the Weeds to the Stars: How and Why to Think About Bigger Problems

Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]

Details

Sponsored by

Gamifying Qualitative Research – It’s A Lot More than Just Playing Games

The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into [...]

Details

Sponsored by

Heathrow Customer Experience Takes Off with Dapresy

Heathrow Airport is an enormous ecosystem with a myriad of complex operations that must ensure that passengers traveling to, from and through the airport have a reliable and memorable journey. [...]

Details

Sponsored by

How AI-driven Sales Volume Forecasts Inspired Confidence in L’OR Coffee Line Extensions

AI-based modeling increases confidence in sales volume forecasts built on research samples of a couple hundred consumers. This case study shows how the Market Shaker AI volumetric model unlocked the [...]

Details

Sponsored by

How Do You Showcase the Value of Investing in Insight?

These are exciting times for our industry; we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand [...]

Details

Sponsored by

How Google Used Behavioural Recruitment to Understand Modern Banking Customers

Google wanted to research the emotional context to banking to better understand how digital innovation can add value to customer relationships. The purpose was to inspire Google’s business proposition for [...]

Details

Sponsored by

How GSK Consumer Healthcare Put the Consumer into R&D

Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and [...]

Details

Sponsored by

How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]

Details

Sponsored by

How Sky Brings the Customer Voice into the Boardroom to Keep their Customers at the Heart of Decision-Making

Sky Limited is Europe’s largest and leading media and telecommunications company. With more than 20 million subscribers, keeping customer feedback at the forefront of key decision-making can be a challenge. [...]

Details

Sponsored by

How to Build a Market Intelligence Organization that Matters: A Case Study

Based on recent experience at Worldpay, this presentation will attempt to answer the following questions: How do you change your company’s perception of market research from just “corporate overhead” to a [...]

Details

Sponsored by

Intelligent Concept Tests with ADA

Monadic designs are the gold standard in concept testing. Rather than showing different concept options to every participant, respondents evaluate only one concept. That method allows for a true measure [...]

Details

Sponsored by

Listen In: How Podcasts Can Deliver Engaging Insights for Marketing Research

Whether it’s while commuting on a train, listening in the car, walking to the office or folding laundry, chances are when you see someone plugged in they are listening to [...]

Details

Sponsored by

Making a Difference for the Business: Key Drivers of Success

The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]

Details

Sponsored by

Microsoft’s Journey to Digitally Transform Insights

May you live in interesting times! Corporate insights are evolving more significantly and faster than any other time in our history. An explosion of new data types, a fast-moving analytic [...]

Details

Sponsored by

Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]

Details

Sponsored by

Move Over Mum, Dads Also Deserve our Attention: Rebalancing the Gender Focus

We believe it is time to put the spotlight on dad and examine his role in today’s “modern family.” In a joint presentation, Premier Foods and ONE-MS will review how [...]

Details

Sponsored by

Others Think, Therefore I Am: Using Behavioral Science to Understand Societal Beliefs of Gambling Behavior

The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]

Details

Sponsored by

Permission to Launch: Why Insight and Research is the Missing Ingredient in Successful Social Media Creative

Digital has changed the way brands advertise, releasing digital ads with no pre-testing, risking ROI and brand reputation. Facebook, Kantar and Zappi bring together proprietary data from multiple studies to [...]

Details

Sponsored by

Positive Gender Portrayal in Advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications. *This session is provided [...]

Details

Sponsored by

Rise Up! The Manifesto for Revolutionary Marketing

The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]

Details

Sponsored by

Robots to the Rescue: Decoding the Real Voice of the Customer Using Leading-edge AI

As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]

Details

Sponsored by

Simplifying the Complex: A Practical Guide to B2B Customer Journey-Mapping

Many B2B organizations are trying to improve their CX by mapping out customer journeys, but how do you actually go about doing it? In this talk, Simon McEvoy, head of [...]

Details

Sponsored by

Square Peg, Round Hole: What Are We Missing?

Contemporary social shifts are outmoding the categories that dominate the way we conduct qualitative research. How do you classify a three-person family who lives in a tiny house? Are they homeless? [...]

Details

Sponsored by

The Folly of Misunderstanding Youth

The latest output in UM’s U.K. by UM study locks in on decoding youth culture today. So far through this series, which is intended to quantify and challenge identity stereotypes [...]

Details

Sponsored by

The Future of Brewing

Change is coming… Or is it already here? The world is changing at an ever faster pace. Long-established businesses and categories fall by the wayside. Peoples’ values and behaviors are changing. How to stay [...]

Details

Sponsored by

The Great Internal Communication Experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]

Details

Sponsored by

The Power of Real-Time Behavioral Data in the Subscription Video-on-Demand Era

With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little [...]

Details

Sponsored by

The World After CAWI: Bots as a Tool for Data Collecting

In our session, we will verify whether transferring the communication with respondents to a channel they use on daily basis might contribute, through the increased spontaneity and naturalness of respondents’ [...]

Details

Sponsored by

Transitioning from Full-Service to Self-Service

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]

Details

Sponsored by

Using UX Research to Augment Innovation

Open innovation is the latest strategy of any company, whether they are in service, product or process. Empathy to the customer is the only formula in the open innovation journey. [...]

Details

Sponsored by

Video Won’t Kill the Research Star: How to Get the Most from All Past Research

Video is becoming a full-fledged component of the modern research portfolio due to its capability to deliver better, richer insights and greater impact. However, historically it has been difficult to [...]

Details

Sponsored by

What Consumers Say Isn’t Always What They Mean

Asking consumers about their behaviors and preferences is a dangerous route to take as they often don’t know the answer. Learn of ways to engage with consumers to get to [...]

Details

Sponsored by

Who Owns the Data?

With GDPR beginning and reports of data breaches and data misuse almost weekly occurrences in 2018, data protection should be a key consideration for all brands when it comes to [...]

Details

Sponsored by