London

February 12-13, 2019

London
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‘Alexa, Order Heineken.’ Voice and the Digital Assistant: A Wake-up Call for Marketing

Voice is intuitive, fast and has the potential to become a dominant mode of accessing and interacting on the Internet. When we see how young families – the early adopters – [...]

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Wednesday | 2:15-2:45 | Room 1

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‘To Hell with Facts! We Need Stories!’: The Power of Storytelling in Research

Once upon a time, there was data… Our success as researchers, and the legacy of our work, depends not on our ability to analyze and number-crunch but on how we craft [...]

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Wednesday | 10:00-10:30 | Room 3

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360 VR Immersion for More Engagement and More Actionable Results

Firmenich develops personal and home care fragrances for manufacturers with the objective to design successful fragrances with high levels of preference and synergy with our clients’ brands. To reach this [...]

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Wednesday | 9:15-9:45 | Room 3

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A More Effective Way to Spend Your Advertising Dollars

Current ad analysis tools tend to be crude and can only tell you which ad did the best in driving sales and what it cost you. They don’t assess any [...]

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Tuesday | 5:00-5:30 | Room 2

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A Recipe for Advertising Success with Mr Kipling

Mr Kipling, an iconic yet loved £150 million brand, has been struggling over the past few years and we needed to reinvigorate it! The brief was to create an advertising campaign [...]

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Wednesday | 10:45-11:15 | Room 4

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Accelerated Insights

Today’s companies are under increasing pressure from the “Amazon effect.” As we know, at the center of every winning brand we find data-driven decisions. In our data-driven economy, time to [...]

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Tuesday | 5:00-5:30 | Room 1

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All in One Bite: How Qual/Quant Hybrid Breathes New Life into an Organic Ice Cream Brand

Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other. Today’s organizations are competing with [...]

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Wednesday | 4:00-4:30 | Room 2

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Anywhere in the World: The Complexity of Brand Research at Virgin

I will share my learnings and lessons based on my unique experience at Virgin, where I can end up researching any opportunity anywhere in the world. I will discuss the complexity [...]

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Tuesday | 10:45-11:15 | Room 4

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Applying Behavioral Science for Profitable Sales in the Omnishopper World

The shopping landscape is vastly changing with consumers’ shopping behavior in-store, online and the intersection between both channels. Options for delivery range from to your doorstep to pick-up in stores. [...]

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Wednesday | 1:30-2:00 | Room 3

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Are People Becoming Wise to the Nudge?

We all know it costs more to acquire a new customer than to retain an existing one. Estimates put the cost of churn to U.K. businesses as high as £25 [...]

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Tuesday | 1:30-2:00 | Room 1

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Are We There Yet…? A Conversation with Keerti Nair: How Reckitt Benckiser Transformed its Insights Approach

A Q&A session with Keerti Nair, head of insights for RB-HyHo, UK and IR, exploring the company’s insights transformation journey, from one that was reactive and validatory to new, always-on [...]

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Wednesday | 10:45-11:15 | Room 1

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Buyer Beware: A Critical Look at Automated Survey Research Platforms

Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]

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Wednesday | 9:15-9:45 | Room 2

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CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

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Tuesday | 3:30-4:00 | Room 3

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Customer Experience from Talk to Action: An Interactive Workshop

Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]

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Tuesday | 3:30-4:00 | Room 4

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Defensive Development: Using Mobile Behavioral Research to Create Competitive Products

In a competitive marketplace, it’s hard to decide which features should take priority in your product road map. Microsoft shares how they targeted a competitor’s customer base using mobile behavioral [...]

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Tuesday | 4:15-4:45 | Room 3

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Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

Insights-driven businesses will take $1.2 trillion in revenue per year by 2020. Why should you care? Because these insights-driven businesses are coming after your customers and your top line. The [...]

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Wednesday | 3:15-3:45 | Room 4

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Digitally Transforming Your Insights Function

Today our businesses are moving dramatically faster than they ever have before. Hear how Mars is partnering with technology companies to digitally transform their insights function to deliver insights faster than [...]

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Tuesday | 4:15-4:45 | Room 1

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Disrupting the World of MR

Much is written about disruptive business models in commerce: Uber, Amazon, Airbnb etc. but very little has been written about disruptive models in marketing research i.e., genuine disruption in the [...]

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Wednesday | 10:00-10:30 | Room 2

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Does Creative Effectiveness Matter?

Does creative effectiveness really matter? In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter? Resoundingly – YES! This seminar [...]

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Tuesday | 10:00-10:30 | Room 3

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Eight of 10 Survey Projects are Reported in Excel and PowerPoint – Let’s Automate the Process!

PowerPoint was the leading delivery method in our industry a decade ago. Today it plays an even more dominant role. For the near future, PowerPoint’s position will remain unchanged. As the [...]

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Wednesday | 2:15-2:45 | Room 3

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Emotional Measurement Delivers Insights for Royal Mail

In an increasingly digital world, brand messages are needing to work harder to achieve real stand out, engagement and memorability in order to drive action – and winning brands will [...]

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Wednesday | 10:45-11:15 | Room 2

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End-to-End Automation: Have a Look Behind the Scenes!

One of DataExpert’s multinational end-user clients had a need to automate their regular data collection among their suppliers. They wanted to have the sample management, data collection, sending of reminders [...]

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Tuesday | 2:15-2:45 | Room 3

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Experience the New Generation of NPS Platforms

Learn how AI reveals the hidden loyalty drivers in your text feedback: Turn a simple two-question NPS survey into an insights goldmine. Analyze text responses faster, cheaper and more efficiently by leveraging [...]

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Wednesday | 10:45-11:15 | Room 3

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Focus on Your Clients, Not Yourself

Thanks to technology and shifts in business-to-business media, thought leadership and content marketing campaigns have emerged in recent years as a preferred way for vendors to speak directly to their [...]

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Wednesday | 11:30-12:00 | Room 2

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From the Weeds to the Stars: How and Why to Think About Bigger Problems

Too many brilliant analytical minds are wasted on interesting but ultimately less impactful problems. They are stuck in the weeds of the data or the challenges of our day to [...]

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Tuesday | 9:15-9:45 | Room 4

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Gamifying Qualitative Research – It’s A Lot More than Just Playing Games

The challenges, competitiveness, fun and social interaction of games are what make game-playing engaging for many people. By integrating elements of gamification (that go beyond playing an actual game) into [...]

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Tuesday | 10:00-10:30 | Room 4

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Heathrow Customer Experience Takes Off with Dapresy

Heathrow Airport is an enormous ecosystem with a myriad of complex operations that must ensure that passengers traveling to, from and through the airport have a reliable and memorable journey. [...]

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Tuesday | 2:15-2:45 | Room 1

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Hiding in Plain Sight: New Strategies for NPD with Ricola

We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response [...]

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Wednesday | 11:30-12:00 | Room 3

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How AI-driven Sales Volume Forecasts Inspired Confidence in L’OR Coffee Line Extensions

AI-based modeling increases confidence in sales volume forecasts built on research samples of a couple hundred consumers. This case study shows how the Market Shaker AI volumetric model unlocked the [...]

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Tuesday | 11:30-12:00 | Room 3

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How Google Used Behavioural Recruitment to Understand Modern Banking Customers

Google wanted to research the emotional context to banking to better understand how digital innovation can add value to customer relationships. The purpose was to inspire Google’s business proposition for [...]

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Tuesday | 4:15-4:45 | Room 4

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How GSK Consumer Healthcare Put the Consumer into R&D

Sally Loughlin, formerly of GSK Consumer Healthcare, takes you through her journey to drive consumer insight into GSK CH R&D. She will detail how her team came into being and [...]

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Wednesday | 1:30-2:00 | Room 4

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How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]

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Tuesday | 1:30-2:00 | Room 3

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How Lipton Iced Tea is Using AI to Be More Human

This presentation will be our own personal stories of working with AI technology from the perspective of an AI start-up creating an innovative new platform and a global company driving [...]

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Tuesday | 3:30-4:00 | Room 2

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How Neuro Research Can Strengthen Your Brand Logo

Join Turkcell to hear how we used neuro tools to test brand logo alternatives and identify which one was most effective in terms of visuals or text. The research also checked [...]

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Tuesday | 3:30-4:00 | Room 1

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How Sky Brings the Customer Voice into the Boardroom to Keep their Customers at the Heart of Decision-Making

Sky Limited is Europe’s largest and leading media and telecommunications company. With more than 20 million subscribers, keeping customer feedback at the forefront of key decision-making can be a challenge. [...]

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Tuesday | 10:45-11:15 | Room 2

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How to Build a Market Intelligence Organization that Matters: A Case Study

Based on recent experience at Worldpay, this presentation will attempt to answer the following questions: How do you change your company’s perception of market research from just “corporate overhead” to a [...]

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Wednesday | 2:15-2:45 | Room 2

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How to Demonstrate the Value of Investing in Customer Insight

We will outline an initiative that ESOMAR set up in response to requests from internal client customer insight teams for guidance on how best to demonstrate the value of customer [...]

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Tuesday | 11:30-12:00 | Room 4

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Leveraging External Insights to Win the Competition

The presentation starts by giving the context in the trade for Nespresso at the beginning of 2018 and the challenges it identifies. It then goes through the different approaches taken [...]

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Wednesday | 9:15-9:45 | Room 4

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Listen In: How Podcasts Can Deliver Engaging Insights for Marketing Research

Whether it’s while commuting on a train, listening in the car, walking to the office or folding laundry, chances are when you see someone plugged in they are listening to [...]

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Wednesday | 4:00-4:30 | Room 4

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Making a Difference for the Business: Key Drivers of Success

The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]

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Wednesday | 8:30-9:00 | Room 1

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Meet the ESOMAR team

Have a glass of wine or beer on us, and hear from the new ESOMAR President Joaquim Bretcha about the latest ESOMAR projects. Meet Director General Finn Raben, UK Council [...]

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Wednesday | 4:30-4:45 | Room1

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Microsoft’s Journey to Digitally Transform Insights

May you live in interesting times! Corporate insights are evolving more significantly and faster than any other time in our history. An explosion of new data types, a fast-moving analytic [...]

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Wednesday | 10:00-10:30 | Room 4

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Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]

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Wednesday | 1:30-2:00 | Room 2

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Move Over Mum, Dads Also Deserve our Attention: Rebalancing the Gender Focus

We believe it is time to put the spotlight on dad and examine his role in today’s “modern family.” In a joint presentation, Premier Foods and ONE-MS will review how [...]

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Tuesday | 10:00-10:30 | Room 1

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Others Think, Therefore I Am: Using Behavioral Science to Understand Societal Beliefs of Gambling Behavior

The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]

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Wednesday | 9:15-9:45 | Room 1

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Positive Gender Portrayal in Advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications. *This session is provided [...]

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Tuesday | 2:15-2:45 | Room 4

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Reality Check: What Brands Need to Know About Consumer Perceptions of Augmented and Virtual Reality

As ever, brands, marketers and researchers alike are on an endless quest to grow through new product development, innovation and technology. Testing out the seamless use and fit of new [...]

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Wednesday | 10:00-10:30 | Room 1

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Researchers are Underrated: Why 2019 Isn’t the Year of the Robots

It’s clear that MR will not escape the technological disruption being experienced by other industries. But what exactly will change?  And when? Like many industries in this new economic reality, [...]

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Tuesday | 10:45-11:15 | Room 1

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Rise Up! The Manifesto for Revolutionary Marketing

The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]

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Wednesday | 8:30-9:00 | Room 2

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Robots to the Rescue: Decoding the Real Voice of the Customer Using Leading-edge AI

As marketers and market researchers, making sense of the vast amounts of data available to us is hard. In particular, the analysis of large volumes of text data in a [...]

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Wednesday | 2:15-2:45 | Room 4

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Simplify This! Empowering Agile Teams to Make the Right Decisions Fast

Agile organizations are very much action-driven. They empower teams to rapidly learn and make fast decisions in order to create value for all stakeholders. The pressure on market researchers within agile [...]

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Tuesday | 9:15-9:45 | Room 2

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Simplifying the Complex: A Practical Guide to B2B Customer Journey-Mapping

Many B2B organizations are trying to improve their CX by mapping out customer journeys, but how do you actually go about doing it? In this talk, Simon McEvoy, head of [...]

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Tuesday | 2:15-2:45 | Room 2

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Square Peg, Round Hole: What Are We Missing?

Contemporary social shifts are outmoding the categories that dominate the way we conduct qualitative research. How do you classify a three-person family who lives in a tiny house? Are they homeless? [...]

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Tuesday | 1:30-2:00 | Room 4

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The Death of Classical Monadic Designs – A Self-Learning Algorithm for Concept Testing

Monadic designs are the gold standard in concept testing. A newly developed smart algorithm uses the strength of monadic and adds to it intelligent sample distribution where promising concepts receive [...]

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Tuesday | 9:15-9:45 | Room 3

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The Folly of Misunderstanding Youth

The latest output in UM’s U.K. by UM study locks in on decoding youth culture today. So far through this series, which is intended to quantify and challenge identity stereotypes [...]

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Tuesday | 10:45-11:15 | Room 3

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The Future of Brewing

Change is coming… Or is it already here? The world is changing at an ever faster pace. Long-established businesses and categories fall by the wayside. Peoples’ values and behaviors are changing. How to stay [...]

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Wednesday | 1:30-2:00 | Room 1

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The Great Internal Communication Experiment

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insights’ biggest challenge. Examining which communications create most engagement with internal audiences and providing guidelines, we will [...]

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Wednesday | 11:30-12:00 | Room 1

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The Modern Approach to Market Research in 5 Steps

Today, everything and anything is digital. It’s a way of life that’s core to the DNA of what we think, feel, say and do. With 3.6 billion global Internet users surpassing [...]

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Tuesday | 11:30-12:00 | Room 1

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The Perils of Perception: Why We and Our Respondents are Wrong About Everything and What We Can Do About It

Understanding human biases, their implications for research and what we might change.

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Tuesday | 5:00-5:30 | Room 4

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The Power of Real-Time Behavioral Data in the Video-on-Demand Era

With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little [...]

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Tuesday | 10:00-10:30 | Room 2

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The Quality Imperative: Reliable Data Starts at the Source

To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer [...]

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Wednesday | 3:15-3:45 | Room 3

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The World After CAWI: Bots as a Tool for Data Collecting

In our session, we will verify whether transferring the communication with respondents to a channel they use on daily basis might contribute, through the increased spontaneity and naturalness of respondents’ [...]

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Wednesday | 4:00-4:30 | Room 3

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Transforming Insight at Aviva and eBay

Join this session to hear a conversation with Rhea Fox, insight director at Aviva, discussing her priorities and experiences at Aviva and eBay together with James Wycherley, CEO of the Insight Management Academy. 

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Tuesday | 11:30-12:00 | Room 2

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Transforming Insight at Marks & Spencer

Join this session to hear a conversation with Hayley Ward, head of insight partnerships, discussing her priorities and experiences at Marks & Spencer together with James Wycherley, CEO of the Insight Management Academy.

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Tuesday | 5:00-5:30 | Room 3

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Transforming Insight at Spire Healthcare

Join this session to hear a conversation with Will Ranner, head of insight, discussing his priorities and experiences Spire Healthcare together with James Wycherley, CEO of the Insight Management Academy.

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Wednesday | 3:15-3:45 | Room 2

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Transforming Insight at Sport England

Join this session to hear a conversation with Lisa O’Keefe, insight director, discussing her priorities and experiences at Sport England together with James Wycherley, CEO of the Insight Management Academy.

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Wednesday | 8:30-9:00 | Room 4

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Transitioning from Full-Service to Self-Service

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]

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Wednesday | 8:30-9:00 | Room 3

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Using UX Research to Augment Innovation

Open innovation is the latest strategy of any company, whether they are in service, product or process. Empathy to the customer is the only formula in the open innovation journey. [...]

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Wednesday | 3:15-3:45 | Room 1

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Video Won’t Kill the Research Star: How to Get the Most from All Past Research

Video is becoming a full-fledged component of the modern research portfolio due to its capability to deliver better, richer insights and greater impact. However, historically it has been difficult to [...]

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Wednesday | 11:30-12:00 | Room 4

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What Consumers Say Isn’t Always What They Mean

Asking consumers about their behaviors and preferences is a dangerous route to take as they often don’t know the answer. Learn of ways to engage with consumers to get to [...]

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Tuesday | 1:30-2:00 | Room 2

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Who Owns the Data?

With GDPR beginning and reports of data breaches and data misuse almost weekly occurrences in 2018, data protection should be a key consideration for all brands when it comes to [...]

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Wednesday | 4:00-4:30 | Room 1

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Winning Hearts and Minds with Biometrics: How Formula 1 Has Used Biometric Technology to Optimize Fan Engagement

In this presentation, Populus and Formula 1 (F1) present their findings from the world’s first-ever in-home biometric survey. This pioneering technololgy allows brands and agencies to track real-time engagement with content [...]

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Tuesday | 4:15-4:45 | Room 2

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Word Clouds, the Trough of Disillusionment and Applying Law Enforcement Techniques to Language

Language analysis has great potential to reveal insights but all too frequently the industry is stuck with word clouds and basic sentiment analysis. In this talk, Ben Hookway, CEO at Relative [...]

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Tuesday | 9:15-9:45 | Room 1

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