February 12-13, 2019

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Tiphany Yokas

Global Insights Director, Ricola Ltd.

Twenty years of working in insights, capabilities, best practice and strategy and still finding my work fascinating and challenging! Why? As our understanding of how we as humans behave increases, our ability to understand our context continually shifts, so there is hardly a day that goes by where the work is predictable. Today I am focusing around ‘Laws of Growth’ marketing science, behavioral science, creating a C-centric organization through tools, networks and building capabilities and exploring new approaches and technologies.

Sessions from Tiphany Yokas:

Hiding in Plain Sight: New Strategies for NPD with Ricola

We all know that the success rate of new product development (NPD) is low, with three out of four new FMCG product launches failing in their first year. In response [...]


Wednesday | 11:30-12:00 | Room 3