February 12-13, 2019

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Ted Utoft

Senior Qualitative Business Director, PRS IN VIVO U.K.

Ted led the Asia-Pacific qualitative team out of Singapore from 2013 through 2017. With over 12 years of experience in Asia, Ted has now moved to our London office where he works closely with a number of key clients enhancing global brands’ visibility on regional and global projects. With a particular interest in shopper marketing and behavior, Ted enjoys employing new methodologies and consultative client sessions. Ted has lectured part-time in a Singaporean university on market research and consumer behavior and enjoys travel, theatre and the news.

Sessions from Ted Utoft:

Applying Behavioral Science for Profitable Sales in the Omnishopper World

The shopping landscape is vastly changing with consumers’ shopping behavior in-store, online and the intersection between both channels. Options for delivery range from to your doorstep to pick-up in stores. [...]


Wednesday | 1:30-2:00 | Room 3