February 12-13, 2019

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Stephanie Torto

Program Manager, Market Development and Insights, IBM

Stephanie is the program manager for IBM’s Win-Loss Program, where she is responsible for gathering direct client feedback on IBM’s offerings and go-to-market strategy. Previously, as an industry analyst at IDC and business advisor within IBM’s market research group, Stephanie translated market trends and industry dynamics into actionable insights and strategic recommendations for executive leaders at major technology and IT services firms. She holds a B.A. in East Asian studies from Union College and an MBA from Babson College.

Sessions from Stephanie Torto:

How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]


Tuesday | 1:30-2:00 | Room 3