February 12-13, 2019

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Sophie Cavanagh

Brand and Innovation Consultant, The Leading Edge

Sophie Cavanagh is a brand and innovation strategy consultant with seven years of experience helping businesses to solve complex problems through consumer-focused innovation and brand transformation. She’s fascinated by people, what makes them tick and how organizations can tap into trends and behaviors to drive growth and define their role in the world. She’s worked across a range of sectors including FMCG, telecoms, banking, consumer health care, animal health care, publishing/media and not-for-profit in both London and New York.

Sessions from Sophie Cavanagh:

A Recipe for Advertising Success with Mr Kipling

Mr Kipling, an iconic yet loved £150 million brand, has been struggling over the past few years and we needed to reinvigorate it! The brief was to create an advertising campaign [...]


Wednesday | 10:45-11:15 | Room 4