February 12-13, 2019

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Simon Shaw

Director, Trinity McQueen

Apart from a few unmentionable jobs as a teenager, Simon has always been a researcher. His mother calls him a specialist, his brother a “one trick pony.” He likes his mother best.

He co-founded Trinity McQueen, one of the fastest growing insight consultancies in the U.K.

He is joint vice chair of the AQR, co-author of The Market Research & Insight Yearbook and a judge on the MRS Awards.

Sessions from Simon Shaw:

Are People Becoming Wise to the Nudge?

We all know it costs more to acquire a new customer than to retain an existing one. Estimates put the cost of churn to U.K. businesses as high as £25 [...]


Tuesday | 1:30-2:00 | Room 1