February 12-13, 2019

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Simon McEvoy

U.K. Head of Strategy, Omobono

Simon is the U.K. head of strategy and user experience at Omobono. He has worked with a wide variety of clients, from large multinationals like Xbox, Thomson Reuters and Sky, to smaller organizations and NGOs like National Trust, Outward Bound and Samaritans.

His role is to act as the “bridge” between insights and creative in the agency, working across strategy and UX to produce attention-grabbing, innovative but most of all effective work. He is a BIMA Grand Prix winner, Cannes Lions Shortlist and nominee for WARC Strategic Essay of the Year.

He is an alumni of the prestigious Marketing Academy and serves as a member of the Marketing Academy Alumni Council.

Sessions from Simon McEvoy:

Simplifying the Complex: A Practical Guide to B2B Customer Journey-Mapping

Many B2B organizations are trying to improve their CX by mapping out customer journeys, but how do you actually go about doing it? In this talk, Simon McEvoy, head of [...]


Tuesday | 2:15-2:45 | Room 2