February 12-13, 2019

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Sarah Raoufian

Senior Research Manager, SKIM

Sarah is a senior research manager at SKIM, based in London. On projects, she works consultatively to establish the commercial imperative for taking action. Based on data-driven insights she helps market-leading companies to shape their future marketing strategies, ultimately to see revenue growth. With seven years of experience in designing and implementing quantitative and qualitative research at SKIM, she is recognized for an ability to deliver sound and incisive analysis as well as impactful presentations to senior audiences.

Sessions from Sarah Raoufian:

‘Alexa, Order Heineken.’ Voice and the Digital Assistant: A Wake-up Call for Marketing

Voice is intuitive, fast and has the potential to become a dominant mode of accessing and interacting on the Internet. When we see how young families – the early adopters – [...]


Wednesday | 2:15-2:45 | Room 1