February 12-13, 2019

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Sara Picazo Lutton

Head of U.K. Ad Research, Twitter UK

Sara is head of U.K. ad research at Twitter, working to prove the value of Twitter advertising through insights and measurement. She has led award-winning research, winning Best Paper Award at the ESOMAR 70th Anniversary Annual Congress and the Peter Cooper Award for Qualitative Excellence, as well as the MRS New Consumer Insights award in 2017. Previously in a commercial role, Sara developed Twitter’s commercial presence across EMEA including Spain, Italy and the Nordics.

Sessions from Sara Picazo Lutton:

Others Think, Therefore I Am: Using Behavioral Science to Understand Societal Beliefs of Gambling Behavior

The System 1 brain, also known as the fast, intuitive and emotional way of thinking, guides the majority of the decisions that consumers make. It is this thinking that is [...]


Wednesday | 9:15-9:45 | Room 1