February 12-13, 2019

Register Now Convince the Boss

Richard Butwinick

President, SellCheck

Rich Butwinick, president and founder of SellCheck, has more than 20 years of experience in shopper marketing and brand activation. SellCheck is like Spell Check for marketers’ selling moments. It predicts the likelihood of sales performance through creative effectiveness. As a distinguished faculty member of the Path to Purchase Institute, Rich is a recognized leader in shopper marketing. Rich continues to stay on the forefront of shopper marketing industry, he is a regular contributor to Shopper Expo, Shopper Summit and other industry events.

SellCheck clients include Procter & Gamble, ConAgra, Mondelez, Walgreens and 605 other brands across the globe.

Sessions from Richard Butwinick:

Does Creative Effectiveness Matter?

Does creative effectiveness really matter? In a world of 24/7 messaging, endless touchpoints, Internet of things connectivity and mobile app chat bot-enabled price widgets…. Does creative really matter? Resoundingly – YES! This seminar [...]


Tuesday | 10:00-10:30 | Room 3