Pete Cape

Global Knowledge Director, Dynata

Pete has 30 years+ of experience in market research. As a pioneer in internet research, Pete’s interests are in survey design and the psychology of survey filling. He is a passionate champion of participants and strongly believes we owe it to them to give them the best possible experience as they give us their time and valued opinions. He believes that commercial market researchers can learn a lot from the world of academia (and vice versa) to improve our skills and therefore our data.

Pete frequently speaks at conferences and workshops worldwide and is a regular contributor to publications.