February 12-13, 2019
Pete has over 25 years of experience in market research. Initially a specialist in international telephone research, he was a founding member of TNS Interactive in the late ’90s and has concentrated on online research ever since. Joining Survey Sampling in 2005, he oversaw the rapid development of their online business in the U.K. and became global knowledge director in 2006. He is a frequent speaker at conferences, seminars and training workshops around the globe and a regular contributor to research and marketing publications.
Sessions from Pete Cape:
To collect data to drive fundamental strategy and investment decisions in the right direction, quality is imperative throughout the research process but is imperative at the outset. The researcher, marketer [...]
Wednesday | 3:15-3:45 | Room 3