February 12-13, 2019

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Pete Cape

Director of Global Knowledge, Research Now SSI

Pete has over 25 years of experience in market research. Initially a specialist in international telephone research, he was a founding member of TNS Interactive in the late ’90s and has concentrated on online research ever since. Joining Survey Sampling in 2005, he oversaw the rapid development of their online business in the U.K. and became global knowledge director in 2006. He is a frequent speaker at conferences, seminars and training workshops around the globe and a regular contributor to research and marketing publications.

Sessions from Pete Cape:

Intelligent Concept Tests with ADA

Monadic designs are the gold standard in concept testing. Rather than showing different concept options to every participant, respondents evaluate only one concept. That method allows for a true measure [...]