February 12-13, 2019

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Nadja Bohme

Director | Head of Marketing, Factworks

Nadja is director and head of marketing at Factworks, a full-service research agency based in Berlin and San Mateo. During the past 10 years, Nadja has enabled clients from tech and finance to develop insights about their customers’ experiences and expectations. In her role as head of marketing she is actively driving innovative research approaches.

Sessions from Nadja Bohme:

Intelligent Concept Tests with ADA

Monadic designs are the gold standard in concept testing. Rather than showing different concept options to every participant, respondents evaluate only one concept. That method allows for a true measure [...]