February 12-13, 2019

Register Now Convince the Boss

Nadja Boehme

CEO, Factworks

Nadja is CEO at Factworks, a full-service research agency based in Berlin and San Mateo, Calif. During the past 10 years, Nadja has enabled clients from tech and finance to make confident business decisions by leveraging custom designs and advanced quantitative analytics. In her former role as head of marketing she actively drove the development of innovative research approaches at Factworks.

Sessions from Nadja Boehme:

The Death of Classical Monadic Designs – A Self-Learning Algorithm for Concept Testing

Monadic designs are the gold standard in concept testing. A newly developed smart algorithm uses the strength of monadic and adds to it intelligent sample distribution where promising concepts receive [...]


Tuesday | 9:15-9:45 | Room 3