February 12-13, 2019

Register Now Convince the Boss

Michael Brown

Head of Insight, UMWW

Michael started his career as a marketing graduate at American Express. After receiving his vocation to work in market research, he worked at two of the industry’s most innovative businesses, Research Now SSI and MESH Experience.

In his current role, he helps UM’s clients understand their audiences and marketplaces.

He has a particular passion for using traditional research methods to give a platform to marginalized voices in society and for understanding the role and responsibility of ads in tackling stereotyping.

Sessions from Michael Brown:

The Folly of Misunderstanding Youth

The latest output in UM’s U.K. by UM study locks in on decoding youth culture today. So far through this series, which is intended to quantify and challenge identity stereotypes [...]


Tuesday | 10:45-11:15 | Room 3